Kanal’s living brand that breathes with Brussels now
As an expert curator, I endorse this deep dive into Base Design’s bold identity work for Kanal. The studio reframes a former industrial garage into a cultural organism, giving identity a living, breathing role. Their approach spans visual, sonic and motion layers, creating a coherent system that embraces diversity and change. The guiding idea, Flow and Overflow, anchors the work in place, history and rhythm while allowing flexibility. This article reveals how strategy met craft, and how sound, motion and typography collaborate to shape visitor experience. It is a masterclass in branding for public space, and in co-creation with local communities.
Read this piece to see how Base Design negotiates scale, programmatic variety and the city’s social fabric. Examples and quotes illustrate a process rooted in collaboration, respect for heritage, and future facing ambition. Designers balanced coherence without erasing difference, producing a flexible identity that adapts across events and environments. The article is richly illustrated, and it distills practical lessons for anyone working on cultural place making. Click through to see the system in action, and to learn how branding can shape civic life for decades. This is essential reading for strategists, designers, curators and municipal leaders alike today.
Source: www.creativeboom.com
