Absurdist Advertising That Actually Solves Problems
As a branding curator, I call out work that balances surprise with strategy. This piece decodes why Domino’s CHICK ‘N’ DIP uses summoned characters to sell flavour, not chaos. It frames absurdism as a tool, not a default gag, and the piece is clear and persuasive.
The campaign turns nine dips into memorable personalities, solving a complex menu communication problem with theatre. A samurai cat or a charging buffalo does the sensory work close-ups cannot, and that is smart. This work shows how specificity and craft keep strange ideas useful and memorable.
Beyond entertainment, the execution protects brand equity while giving CHICK ‘N’ DIP its own identity. The article explains the craft choices, the strategic logic, and the risk of trend fatigue, with sharp examples. The author balances admiration and critique, making implications practical for brand builders.
If you care about ideas that are surprising and purposeful, this analysis is essential reading. Read the full piece to see why absurdism can be an answer, not a lazy trend. Stay curious about trends that solve problems, not those that merely repeat themselves.
Source: www.creativeboom.com
