October’s Moves: Strategy, Craft and Consolidation
As an industry curator, I urge brand leaders to read this October roundup. It smartly captures a decisive shift towards strategy, craft and measurable proof. The author tracks major strategy hires at Landor, Small World and Dalziel & Pow. You will see how agencies are investing in human-led capabilities that AI cannot replace.
Measurement and accountability dominate client briefs, says this piece. Interbrand adds a brand economist, and Small World builds measurement into campaigns. The article outlines consolidation stories from Manchester, York and Brooklyn. These deals show agencies scaling through partnership, not headcount alone.
It also celebrates craft, with ustwo, Elmwood and Brandtech hiring top creatives to pair with AI. The narrative rejects ‘AI specialists’ language, focusing instead on human direction and responsible use of tools. You will find detailed hires across experience, tech and strategy, including Landor, FutureBrand and M+C Saatchi. The piece reads like a map of where branding talent is heading, and why evidence matters now. Read it to understand practical leadership changes shaping agencies this month.
As a curator, I found the analysis concise, useful, and essential for any leader planning talent and growth strategies.
Source: www.creativeboom.com
