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Inside Karmijn Simons' illustration strategy, how she crafted MBO Digitaal's visual language

Inside Karmijn Simons’ illustration strategy, how she crafted MBO Digitaal’s visual language

How one illustrator turned complex vocational ed tech into clear, human visuals and workshop cards that spark real conversations, action

Illustration That Mobilises Learning

As a branding content curator, I champion projects that marry clarity with charm. Karmijn Simons’ work for MBO Digitaal does exactly that. She turned dense educational frameworks into approachable visuals using consistent characters, clear compositions, and colour coding. Her illustrations are practical and human, designed for conversations, workshops, and printed materials. The isometric scenes reveal layered processes, while symbolic moments make abstract themes tangible. This visual language helps teams discuss, prioritise, and implement digital systems.

Karmijn developed a cohesive visual system that works across guides, events, and workshop tools. An illustrated deck of cards shifts discussions from written frameworks to shared, tactile prompts. Each card pairs clear imagery with concise copy, so teams can reflect and prioritise fast. Colour coding creates intuitive navigation, and an open palette keeps materials approachable.

The work balances aesthetics with function, offering visuals that support implementation and dialogue. Collaborative refinement made the system usable in real settings, and client feedback shaped accessibility. For designers and education leaders, this case is a blueprint for purposeful illustration that moves people. Read the full story to see how narrative moments and clear structure transform complex educational change. Worth exploring.

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Source: www.creativeboom.com

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