Curated Pick: Studio Patten’s Honest, Curious Visual Language
As a branding curator, I champion work that balances honesty and curiosity, and Studio Patten exemplifies this blend. Aida Novoa and Carlos Egan fuse Spanish and Argentine sensibilities, creating a dialogue between tradition and modernity. They mine vintage ephemera, limited palettes and imperfect print techniques, to craft imagery with timeless clarity. Their method, rooted in separate hand sketching and rigorous typographic first principles, yields thoughtful, confident outcomes. The work reads easily across editorial, publishing and experimental projects, offering multiple interpretations to diverse audiences. It feels honest, playful and deliberately restrained. A true rare find.
I recommend reading the full feature to see the studio’s vivid portfolio and process insights. Profiles of their editorial work for DK and Penguin Random House reveal how bold geometry demystifies complex subjects. You will also discover their personal experiments, a book exploring shape mutations, challenging visual norms. For creatives seeking process lessons, their balance of research driven inspiration and disciplined craft is instructive. This is essential reading for designers, art directors and anyone curious about authentic, evolving visual identities. The interview offers practical tips, and a generous image selection. Read it now.
Source: www.creativeboom.com
