Brunel Reborn: Bristol Dockyards’ Bold New Brand
As a branding curator, I rarely encounter projects that balance history and contemporary playfulness so confidently. How&How has reimagined Brunel’s SS Great Britain into a broader cultural proposition, the Bristol Dockyards, opening up three distinct experiences. The refresh fixes visitor decline, reframing one attraction into a fuller day out that appeals to curious younger audiences. Visual strategy is fearless, with a textured collage system that weaves two centuries of stories into one unmistakable look. Colour choices, especially Totterdown pink, reject maritime clichés and inject mischievous civic pride. Typography gives the voice iron willed clarity.
I admire how narrative, craft and place collide here, creating an identity that feels lived in, not pasted on. The project refuses safety, channeling Bristol’s contrarian energy into type, tone and signage that speak across the river. It is a masterclass in audience reinvention, and a reminder that heritage can be playful without losing gravitas. For curators, designers and cultural leaders, this case offers clear, tactical lessons in repositioning legacy assets for new visitors. Read the full breakdown, see the visuals and learn the strategic thinking behind each choice. This feature rewards close attention.
Source: www.creativeboom.com
