Seven Traffic Channels Ranked, With Ahrefs' Own Data Behind Them

Ranking Channels by How Much They Should Matter

This ten-minute video from Ahrefs takes seven routes to website traffic and ranks them by how strongly each should shape a marketing plan. The ranking draws on the company's own search and AI data, which gives the comparison a practical grounding rather than a generic checklist. For each channel the presenter looks at what it does well, where it tends to fall short, and how it interacts with the others, so the sequence of investment becomes clearer.

For brand builders, the most useful part is the decision it helps you make: which channels to build first, which to layer in later, and which one needs caution. Strategists planning a budget for the coming year, and marketers who have been spreading effort thinly across too many tactics, should find it a quick way to pressure-test priorities. Treat it as a framework to check your own numbers against rather than a fixed verdict.