Meat Ellis: Dual Identity Masterclass
As a branding curator, I rarely praise projects this wholeheartedly. Studio Blackburn delivers a smart, strategic identity that reads as one brand, while celebrating two distinct shops. The work balances heritage and playfulness with clarity and wit. Village feels refined, rooted in history, dressed in classic green and elegant typography. Standard bursts with youth and bold orange, cheeky illustrations, and social ready energy. The cast of Meat Ellis characters unifies the system, adding personality across packaging, signage, and digital. This is identity work that solves customer segmentation with charm and commercial sense.
I recommend reading the full feature for detailed visuals, process notes, and delightful executions across touchpoints. Studio Blackburn shows how a single parent brand can flex, adapt, and engage different audiences clearly. The piece is both inspiring and practical for designers, strategists, and business owners looking to diversify local offerings. Expect close ups of packaging, signage, animated characters, and clever copy that ties voice to visual identity. Click through to see how playful storytelling can deliver commercial results, while respecting history and place. A masterclass in friendly positioning, this campaign gives both locations confident, memorable personalities that sell.
Source: www.creativeboom.com
