How to Kiss a Cannibal Today
As a branding content curator, I recommend this essay for any designer seeking depth and courage. Johan Liedgren reframes design as a practice of surprise, sincerity and the sublime. His liminal design framework challenges corporate predictability, and shows how design can provoke real transformation. Read this piece to learn practical steps to craft experiences that invite wonder, not mere transactions.
It maps three clear moves, narrative desire, optimized abstraction and suspension of disbelief, each explained with clarity. These steps help designers create spaces that hold questions, spark awe, and invite participants to coauthor meaning. The tone balances urgency and responsibility, reminding readers that sincerity is the currency of liminal work. Dive into the article, and let it change how you shape experiences.
This essay is essential reading for brand strategists, product leads, creative directors and curious makers. You will gain language to argue for meaningful risk inside organizations. You will also get tools to design threshold experiences and case thinking for liminal ideas across products and services. Consider it a field guide to design that refuses to numb. It is a compass for builders who want work with integrity.
Source: uxdesign.cc
