Buffer Retires Start Page: What Creators Need to Plan For

What Changes When Start Page Closes

Buffer's announcement explains that it is retiring Start Page, its link-in-bio and simple microsite tool used by creators, small businesses and nonprofits since 2021. The company argues that the product no longer fits its focus on social media planning and publishing, has fallen behind newer link-in-bio tools, and carries ongoing hosting and moderation costs. It also sets out a timeline with several months of notice, a migration tool arriving by November 30, and a February 2, 2027 shutdown date.

If you run a page on Start Page, this is a practical read rather than a general opinion piece. It covers which dates to watch, how redirects keep an existing link working, and what happens to your channel slot and billing. Small brand teams and solo creators who rely on a single link in their social bios should read it soon, so they can plan a move before the editing deadline.