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UX is switching from help to hook, your thumb gets tricked into Reels, read why designers must choose people over profit

When UX Becomes a Trap

As a branding content curator, I rarely issue bold endorsements, but this essay demands attention now.

It calls out a subtle shift from helpful design to intentional behaviour shaping, and it matters.

It frames design changes as ethical decisions, not mere interface choices.

Using Instagram’s Reels placement as a clear example, the article exposes how muscle memory gets weaponized for engagement.

This is not criticism for its own sake, it is a call to rethink ethics in product design.

The piece offers language to explain these shifts to stakeholders and clients.

Readers will find crisp observations, practical framing, and an urgent ethical question for designers and brands.

If you care about trust, long term brand value, and humane interfaces, this read is essential.

Share it with product teams, strategists, and leaders who decide what success looks like.

The future of UX depends on choosing humans, not only metrics.

Read this to sharpen your strategy and resist harmful growth tactics.

Stand with real users.

Read Full Story →

Source: uxmag.com

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