Type Is Voice
As a branding curator I recommend this conversation with Louise Sloper without reservation. Her conviction that typography is the body language of words will change how you start projects. She argues against beginning with rigid grids, she prefers instinct first then structure. Her Bacardi case study proves brave type can become the primary message. You will learn practical tactics for rapid iteration, how to make type dominate imagery, and when to let process lead. This piece is both inspirational and usefully tactical for designers who want bolder branding. Read it to steal methods, not just admire outcomes. Trust me.
Sloper’s story about producing two thousand iterations is a masterclass in generosity and ruthless curiosity. She shows how to cover up stunning photography so type becomes the hero of the communication. Her advice to build references across eras and disciplines is essential branding hygiene. Read this post if you want immediate, implementable techniques to rethink hierarchy and lead with type. As a curator I promise these insights will sharpen your art direction and speed up confident decisions. Keep this as a reference, then try her timer trick on your next brief. Your work will feel more fearless, instantly.
Source: www.creativeboom.com
