Reading How AI Engines Describe Your Brand, Not Just Whether They Mention It

Is Your Brand Being Described Well by AI?

Moz's video shows how to use the Sentiment tab in its AI Explorer to measure how engines such as ChatGPT and Google AI Overviews talk about a brand. The central idea is that being mentioned is only part of the picture, because the tone and themes of those answers shape perception. The walkthrough covers reading an overall sentiment score, finding the top themes behind it, comparing your brand against competitors and drilling into the snippets that drive the score.

For brand builders, this is a practical way to treat AI answers as a new reputation channel that needs monitoring alongside reviews and social mentions. Brand managers, strategists and anyone responsible for messaging will get a clear sense of what to check and how to read the results. It is short enough to watch in one sitting and useful if your team is starting to track AI search visibility.