Finding Which Sites AI Engines Cite, and Where to Act

Where Do AI Engines Get Their Sources?

Moz's video shows how to use the Citations view in Moz AI Explorer to see which websites and pages generative engines lean on when they answer questions. The walkthrough covers setting a baseline for your cited pages, domains and visibility percentage, then spotting weak or thin sources that AI relies on and could be replaced with stronger content. It also demonstrates building an outreach list of high-impact sites for PR teams and isolating pages where your brand goes unmentioned.

For brand builders, the core idea is useful: AI answers are shaped by external sources, so visibility now depends on being present in the places those engines trust. Content strategists, SEO leads and PR teams who want a data-backed plan for earning mentions should watch it. It is a short, practical demo, best viewed with a real account in hand so the steps stick.