Curated: TASTWERK’s Editorial Alchemy
As a branding curator, I recommend Wessam Hussien’s TASTWERK editorial as essential viewing for designers and makers. It foregrounds the messy workbench, showing raw material experiments, tactile tests, and the quiet logic behind finished objects. Hussien pairs a disciplined six column grid with a bold primary palette, producing tension and clarity across spreads. The design treats studio play as process, not decoration, and the motion flip through keeps the tactile pacing intact. It balances asymmetric typography and striking color blocks with patient, restrained sequencing. Design directors will find clear lessons in restraint and playful materiality.
This project reads as an editorial atlas, mapping craft through color, grid, and close, quiet observation. Pages pivot from bold full bleed primaries to calm, asynchronous type systems that emphasize process over polish. Photographic study and object documentation feel integrated, never illustrative, letting the making speak for itself. If you curate, produce, or design physical work, this spread driven approach will reward close study. Hussien’s craft sensitive lens and the tactile print choices make this a model for thoughtful studio publishing. Dive into the full story to see how a disciplined grid can amplify material curiosity.
Source: abduzeedo.com
