Saucy Packaging That Commands Attention
As a branding curator, I celebrate projects that fuse bold personality with rigorous craft. Nathalia Ultramar’s Saucy turns everyday body care into a confident visual statement. The work rejects clinical minimalism, favoring charismatic type, vivid palettes, and playful product names. It balances bold headlines with disciplined information grids to deliver clarity and shelf magnetism. Every element feels curated, purposeful, and ready to scale across packaging, ecommerce, and editorial. The color pairings, from cocoa brown to marigold yellow and pastel lilac, feel both irreverent and sophisticated. Typography drives personality without sacrificing legibility. It delivers retail impact.
Ultramar crafts identity work from naming to packaging formats and verbal tone. Layouts guide the eye with negative space, typographic hierarchy, and playful nomenclature. Names such as Soft Spot and Butter Than Me inject humor and memorability. Mockups and photography translate the identity into real skin moments, elevating ritual. Produced with Illustrator, Photoshop, and InDesign, the project shows how systems scale. This case study demonstrates how bold visual choices can increase shelf impact and recall. Designers and brand leaders should explore the full project for detailed mockups and strategy. It will inspire confident, considered executions.
Source: abduzeedo.com
