Primo Honey Reimagined
Brandsummit Studio turns a fractured, century old honey portfolio into a confident, unified system that sells. They elevated PRIMO as a strong umbrella, simplifying eight disconnected brands into coherent family architecture. The redesign organizes more than one hundred and fifty product references, making shelf navigation effortless for shoppers. Visual clarity supports future growth, and it preserves the original company’s heritage, while still feeling fresh. As a curator I value design that pairs strategy with craft, and this project exemplifies that approach. It balances commercial clarity with authentic storytelling that honors Primo Mendoza’s legacy. Highly recommended today.
In the visuals a restrained palette and clear typographic hierarchy anchor product categories, improving recognition. Iconography and label layouts create consistent cues across sizes and uses, reducing shopper confusion. The system adapts to varying jar shapes, and it keeps production feasible for scaling. The result feels elegant, modern, and practical, without losing artisanal charm. For branding professionals this case offers lessons in portfolio rationalization, scalable identity systems, and shelf driven clarity. Read the full breakdown to see process imagery, mockups, and the structured reasoning behind every decision. It is a must study for ambitious FMCG brands.
Source: abduzeedo.com
