KT Reimagined, Flow That Scales
As a branding curator, I recommend this KT identity renewal for its clear structural thinking and material rigor. Plus X centers the system on a single Flow motif, a curvilinear ribbon derived from the K diagonal stroke. That motif splits into Flow, Transition, Curve, creating geometric rules rather than decorative effects. The coral Ambient Texture gradient scales fluidly from app icons to ten metre lobby screens. Sandoll helped craft KT Flow, a bespoke typeface whose squarish counters echo the system geometry at scale. Collateral ranges from crystal paperweights to translucent totes, all tuned to this flexible visual logic.
The lobby installation proves the concept, a ten metre curved LED showing the Ambient Texture gradient sweep. A metal relief kt wordmark sits flush with architecture, while signage and collateral preserve legibility at scale. Sub brands use purple, teal, and blue as readable departures, each still cohesive within the coral system. This project is a practical blueprint for telecom branding in environments where every surface competes for attention. Curators and brand leaders will find detailed craft and systems thinking worth close study in the full case. Read for strategic and tactile inspiration.
Source: abduzeedo.com
