Pentagram in 3D Masterclass
As a branding curator, I recommend this piece to anyone obsessed with tactile identity. It captures Pentagram’s shift into three dimensional thinking, from Paula Scher and Piotr Woronkowicz’s dialogue to practical case studies. Projects like Dr Jart+ and ICD Beauty show how system thinking and industrial design create enduring brands. The article distils material choices, magnetic mechanics, and ritualised unpacking into lessons any brand team can use. Read it if you care about craft, longevity, and the physical moments that make identity feel real.
The writing balances practitioner insight with vivid detail, making technical choices accessible and inspiring. You will see how form follows function, and how tiny tactile gestures transform perception and utility. This is essential reading for anyone designing packaging, product systems, or brand rituals. The talk highlights why physical design still matters even in a digital first world. Expect practical details on materials, injection moulding, and user interaction that clarify decisions. The piece also offers perspective on AI as a tool, and why human intuition still governs sensory design.
Read this dispatch to sharpen your brief, elevate prototypes, and craft packaging that performs and delights across channels, environments.
Source: www.creativeboom.com
