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How Miguel Estela distilled Otra Cosecha Pisco into a refined minimalist brand, case study

How Miguel Estela distilled Otra Cosecha Pisco into a refined minimalist brand, case study

Mustard yellow and stark black, fluid custom type turns Otra Cosecha into a modern, tactile take on Peruvian pisco.

Minimalist Power, Otra Cosecha’s Modern Pisco Identity

As a branding curator, I recommend this study for designers seeking bold minimalism and cultural nuance. The project pairs saturated mustard yellow with solid black, creating immediate shelf presence and confident contrast. Custom fluid typography mimics the spirit’s liquid movement, adding tactile personality to a minimalist layout.

Camila Canova and Ayrton Sanchez, under Miguel Estela’s direction, translate heritage into a contemporary graphic manifesto. They ditch classic ornaments for raw shapes and bold layouts, proving minimalism can be expressive and impactful. This case study is a reference for packaging innovators who want origin and modernity to coexist.

Explore closeups of textured yellow paper and thick black ink, they reveal tactile contrast and craft. See how fluid lettering deforms across labels, echoing the distillate’s flow and adding narrative motion. The visuals challenge category norms, offering a clear blueprint for premium, modern spirits branding. Read the full breakdown for process insights, team perspective, and packaging photography that informs design decisions. This is essential reading for creative directors, brand strategists, and packaging designers seeking fresh inspiration. Click through to study the concept, materials, and photography that elevate this bottle. Get inspired.

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Source: abduzeedo.com

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