Nescau Display: Type That Carries the Bolt
Plau Design and FutureBrand São Paulo reimagined Nescau with a bold, custom display family that sparks recognition. They carved the iconic yellow lightning into 36 cohesive styles, across six weights and three widths. Notches slice through G, Q, R, and k, while bowls soften the voice into a friendly energy. The result reads loud on posters, and tight on cereal backs, without losing brand warmth.
As a branding curator, I admire how a simple glyph motif became a flexible system for packaging and campaigns. Study the treatment across weights, italics, and widths to see practical solutions for crowded layouts. Explore the images to appreciate texture, scale, and the playful yet strategic type moments.
Design teams and art directors will find smart compromises between attitude and legibility. The notched bolt is expressive but restrained, working in headlines and product information alike. The full Behance case shows specs, usage examples, and the subtle curves that humanize the system. If you love type-driven brand work, this project is a concise study in identity resilience. Read the article for a clear playbook on expressive type systems. This is practical inspiration for national brands and local designers alike.
Source: abduzeedo.com
