NAVER LOCAL GROUND: MAUM STUDIO
As a branding curator, I regularly spotlight identities that connect people and place. MAUM STUDIO’s NAVER LOCAL GROUND reimagines wayfinding with bold green panels and geometric coordinates. It balances digital platform logic, and tactile, local storytelling through modular systems and merchandising. The result feels deliberate, navigable, and deeply rooted in Busan’s character. It reads like a map.
This is a masterclass in spatial identity, where typography and icons scale elegantly from tags to signage. Material choices like debossing and thick stocks make every touchpoint feel considered and artisanal. Designers and brand leads will find tactical takeaways in the system’s clarity and narrative layering. Explore the visuals, study the grids, and imagine this approach for your next local initiative. The graphic coordinates act as modern wayfinding, creating a coherent visitor experience throughout the space.
Studying this project sharpens your view of how identity can anchor communities and commerce. MAUM STUDIO translates regional stories into flexible design language, that adapts across scales and media. If you curate brands, or design for place, this case study rewards close inspection. Read on to harvest practical cues, and to be inspired by meticulous, place-based branding.
Source: abduzeedo.com
