Audit Brief: Move LSAs Into Performance Max
As a branding content curator, I recommend this concise, actionable guide for teams migrating Local Services Ads. It explains what migrates, what does not, and why historical reports will not transfer. Read this before you move accounts, to prevent lost data and confusion.
Follow the audit checklist, export historical LSA reports, and document current campaign structure and budgets. Verify that preferred tracking numbers survive migration, keep Business Profile numbers separate, and use static campaign numbers. Review converted daily budgets, confirm campaign level CPA targets, and discuss changes with clients. Assign a migration owner for every account, maintain a tracker, and stage rollouts to avoid surprises. Keep call recordings and transcripts outside Google Ads, use them to assess lead quality and disputes.
This briefing helps brand teams avoid attribution gaps and billing disputes after migration. It reduces operational friction, clarifies responsibility, and protects historical performance context. Agencies will value the migration checklist as a repeatable workflow for staged rollouts. Mark accounts for export, confirm routing, and measure lead quality against independent call records. Read the full recap to get step by step guidance and an on demand audit walkthrough.
Source: www.searchenginejournal.com
