Stop Wasting Links, Start Building Value
As a branding content curator, I recommend this sharp, practical guide to modern link building. Michael Johnson separates tactics to bury from those worth funding, with a clear keep or cut test. He demands links that help the brand, the publisher, and the audience.
Stop treating domain scores as the decision maker, evaluate topical fit, audience relevance, and editorial reason to link. Johnson endorses guest expertise, broken link fixes, unlinked mentions, and original data that journalists can use. His 90 day plan turns audits into asset led outreach, so teams can measure AI visibility and organic wins.
Read this recap to stop funding empty link counts, and start investing in placements that earn trust and attention. If you lead branding or SEO, the session provides practical checks you can apply next quarter. Curated examples make the strategy easy to brief to stakeholders.
Johnson shows how to convert unlinked mentions into product links, when context and relevance already support that reference clearly. He explains why generic roundup requests fail, and how unique data, tools, or angles can earn inclusion more credibly. Follow the 90 day execution steps, and you will shift budgets toward higher quality placements, with measurable editorial impact quickly.
Source: www.searchenginejournal.com
