When a Logo Triggers a Double Take
An intriguing redesign can be a designer’s dream and a brand manager’s puzzle.
Instagram’s new wordmark is bolder, but some readers see Instagzam instead.
Simon Sterne breaks down the typographic moves that cause misreads, with clear examples.
Readers will appreciate the balance between preserving personality, and maintaining legibility.
Designers and clients should read this critique, it provokes important questions about tone and clarity.
Expect insight you can apply to naming, lettering, and client conversations.
It demonstrates why a famous brand can get away with quirks, and why smaller brands cannot.
The article also explores design trade offs, and offers a thoughtful perspective on risk and reward.
Read it to see how a single letter alters perception, and how context rescues a wordmark.
For brand strategy discussions, this is a concise case study you can share with stakeholders.
Smart teams will use these findings to tighten letterforms, or to embrace ambiguity.
Either choice requires clear reasoning, and this article supplies the language you need to justify it.
Read the analysis to refine your brief, and to avoid costly misreads in future identities.
This is a must read for thoughtful brand builders.
Start the conversation.
Source: webdesignerdepot.com
