Design That Protects People, Not Just Users
As a brand and content curator, I recommend this urgent rethink of human centred design. Patrizia Bertini articulates how usability victories created structural harms, and why our profession must mature. This piece reframes regulation as design opportunity, and shows practical shifts leaders need to make. Read it if you care about ethical product strategy, resilient brand trust, and long term societal impact.
Bertini traces how flawless UX became extractive architecture, turning attention into a commercial asset. She maps the new EU compliance landscape and explains how it reframes product decisions as civic obligations. Design leaders will find clear actions, governance patterns, and metrics to align experience with human rights. If you build products, this essay should change how you brief teams and shape roadmaps today.
Read it to reframe design success, from task completion to preserving autonomy and public trust. This is a compass for mature teams that want to lead responsibly, not merely optimise engagement. I endorse this essay for anyone shaping brand, product, or policy in a connected world. Start here to make design choices that honour people, and build lasting brand resilience. Read it now.
Source: uxdesign.cc
