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Two Berlin grads asked 30 design leaders if AI ended design, the answers defied expectations

Two Berlin grads asked 30 design leaders if AI ended design, the answers defied expectations

30 design leaders, one blunt question about AI’s threat to design, candid, surprising replies that refuse easy answers.

When Design Asks if AI Has the Last Word

Two Berlin graduates stopped the conference small talk. They interviewed thirty design leaders and compiled candid perspectives. The result is a 240 page hardback, it resists tidy answers and rewards curiosity.

Voices range from agency heads to independent artists, each offering blunt, often unexpected takes on AI. Boris Eldagsen warns AI will replace everything that is merely good enough, Andrea Ciulu quips ‘Get drunk, AI can’t’. A clever metaphor radar shows how different people mean very different things when they say AI.

This book refuses tidy verdicts, it collects argument and doubt, useful for strategists, creatives, and curious clients. Read it to understand real industry anxieties and pragmatic reasons why some work will remain human. A concise, candid anthology that makes conference panels feel like rehearsals, this deserves your attention.

Studio Sprengsatz’s Kickstarter offers a limited first edition of five hundred numbered copies. It feels like a field recording of contemporary design, candid, varied and often humorous. Read it if you want perspective, not prophecy. Hear how leaders actually talk when cameras are off. This is essential reading for anyone shaping brand strategy today and tomorrow.

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Source: www.creativeboom.com

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