Curated Geometric Modernism for Paris Hotels
As a branding curator, I recommend this vivid study by Marçal Prats, masterful fusion of modernist abstraction and hospitality design. The project translates Pompidou-era geometry into bespoke prints, tailored to each hotel’s architecture and materials. Photography reveals how oak, velvet, stone, and patina transform prints into lived moments.
This feature is essential reading for designers, hoteliers, and anyone seeking site-specific branding inspiration. Marçal Prats blends Victor Vasarely kinetic rhythms, Mondrian structure, and Kandinsky tension into precise geometric narratives. Every print is calibrated to scale, sightline, and material finish, so the work anchors each space emotionally and visually. Read it to see thoughtful art direction that elevates hospitality into a contemporary public gallery.
I admire how Double Decker curated context, commissioning pieces that converse with each lobby and suite. Frames, fluted timber, and brass fittings are not afterthoughts, they become integral components of the system. The screenprints read under natural daylight and warm sconces, revealing paper grain and ink textures. Mathematical proportion guides rhythm and negative space, so scale feels confident and human. This is a playbook for brands who want art that functions as spatial identity, not surface decoration.
Source: abduzeedo.com
