Merch That Elevates Branding, Counter-Print’s Case for Tangible Identity
As a branding curator, I endorse Counter-Print’s Merch as essential reading for designers and strategists. This 200-page survey rescues branded merchandise from disposable status, showing how tactile objects build lasting equity. The book’s disciplined layouts and material detail offer actionable inspiration, not mere visual cataloguing.
Merch demonstrates that careful choices in fabric, printing, and finishing convert swag into collectible artifacts. Every spread isolates objects with generous grids and tactile photography, so craft and context become clear. Read it to rethink physical touchpoints, and to design merchandise that earns daily use and emotional value.
As a curator, I value projects that treat physical identity with respect, nuance, and editorial rigor. Merch is a practical reference for branding teams, studio directors, and designers who aim to craft memorable brand experiences.
Source: abduzeedo.com
