Stop Designing by Taste, Adopt a Repeatable Design Process for Consistent Results

Judgment Beats Taste: Learn to Build Defensible Design

As a branding curator, I recommend this sharp essay that replaces subjective taste with testable judgment.

It shows how principles, user research, and agency beat polished sameness from generative tools.

Read it to learn concrete actions designers and leaders can apply immediately.

Practical steps include teaching laws before portfolios, building feedback loops, and making evidence outrank rank.

For anyone who wants design decisions that scale, this is essential reading.

The author maps principles, studies, and examples into a rallying call for accountable design.