Derek & Eric’s olive oil rebrand, shedding Tuscan cliches for bold attitude and vibrant colour

Boldly Rebranding Olive Oil with Colour and Character

As a branding curator, I relish work that breaks category clichés and still feels authentic. Derek&Eric’s Drzzl identity swaps Tuscan tropes for playful colour and confident rhythm. The poured wordmark and zigzag motif make the product unmistakable on shelf, while nodding to movement. Colour coding and squeezy bottles turn functionality into a bold visual promise. Studio Drama’s letterforms give the logo warmth, and a classical serif anchors product copy with heritage cues. Photography adds attitude with flash, grain and playful scenes that sell personality. It feels premium yet cheeky, and utterly modern.

This case study is a masterclass in balancing reassurance with unexpected delight. It shows how distinctive colour and clever typography can translate taste into instant recognition. Designers will appreciate the craft, strategists will admire the audience focus, and chefs will nod to authenticity. If you want bold brand moves that still feel rigorous, this project is essential reading. Click through to study the visuals, read creator quotes, and learn the practical choices behind the concept. The full feature is rich with photography, motion, packaging details, and strategic thinking worth dissecting. Read it for creative courage.