Can AI Write Like Ogilvy?
As a branding content curator, I rarely endorse experiments, but this deep dive intrigued me on multiple levels. The author trained Claude and Opus in Claude Code, and built a research workflow. He attempted to remake Ogilvy’s iconic Rolls Royce ad for the Spectre II. The process pairs real customer research with 27 Ogilvy writing rules, templates, and a critique pass. The result is passable and highly instructive for copy teams testing AI workflows.
Key takeaways matter if you work with AI for premium brand copy. Automated research added real user language and facts, improving authenticity. Yet the model struggled with precision, stylistic nuance, and strategic instincts that define Ogilvy’s magic. This experiment shows a hybrid approach wins. Human strategic direction refines AI output into persuasive, fact-led narratives that honor brand voice.
As a curator I recommend reading the original post to see the workflow files, GitHub repo, and full ad mockup. The piece is practical, transparent, and sparks essential questions about attribution, craft, and the future of creative teams. If you lead brand or copy work, this experiment will challenge your assumptions and inspire smarter AI practices and nuance.
Source: www.crazyegg.com
