We built this, now we own it
As an expert branding content curator, I urgently recommend this essential read. Patrizia Bertini exposes how everyday product decisions scale into systemic harms. She traces the cultural shift from collective care to hyper individualism. The article links design incentives, engagement metrics, and tragic real world outcomes. It blends sharp analysis, case studies, and concrete frameworks teams can implement.
If you shape product, brand, or policy, this is mandatory reading. It identifies what to change in sprints, design reviews, and governance. The piece names frameworks that make safe design repeatable, practical, and non negotiable. Read it to argue for systems thinking, to protect users, and to reclaim design responsibility.
Bertini does not flirt with vagueness, she calls out corporate narratives that prioritise growth over human wellbeing. She highlights legal, ethical, and design levers already available to teams worldwide. This article equips leaders with language, evidence, and practical next steps to prevent further harm. Read it to sharpen your brief, to challenge complacency, and to change what success metrics reward.
As a curator, I vouch for its clarity, rigor, and moral urgency. It should be required reading for every design and product team this year.
Source: uxdesign.cc
