Build Brands That Stand Apart
As a branding content curator, I recommend this post to anyone serious about distinct identity. Diana Hlevnjak distills two decades of design practice into clear, practical advice that avoids predictable clichés. You will learn how to read category conventions, then choose where to conform and where to surprise.
The piece balances strategy and craft, with pointed questions to brief designers, and real examples like the ALTITUDE coffee identity. It shows how subtle typographic and compositional choices can create cohesion across a product line, without resorting to category tropes. Readers will find actionable prompts to evaluate competitors, spot quiet opportunities, and brief designers with confidence.
This is essential reading for founders, marketers, and creative leads who want identity that feels inevitable, and original. It encourages curiosity across industries, recommending designers who bring diverse problem solving and unexpected references. There is a clear framework to start with category research, define emotional goals, then choose distinct visual moves. Follow this guide to avoid mimicry, and to craft a confident visual system that earns recognition and trust. A concise read, it sparks better briefs and braver creative decisions. Start here, then iterate boldly often.
Source: dribbble.com
