Strategy Before Pixels
As a branding curator, I recommend this incisive essay to any leader who cares about durable identity. It exposes why design cannot rescue a weak strategy, and why system thinking prevents brand drift.
The post explains the single source of truth every team needs, and the constraints that make great design possible. You will learn concrete steps leaders can take today, from mapping internal alignment to documenting identity behavior. It is practical, rigorous, and directly applicable to product, marketing, and leadership teams.
Read this piece if you want design to express strategy, not mask ambiguity. The insights will sharpen decision making and reduce costly redesign cycles.
It highlights common failure modes, like isolated decision making, trend chasing, and undefined messaging hierarchies. Each concept is paired with actionable advice leaders can implement without hiring new agencies. You will find a concise checklist for alignment, and a framework to protect your identity from drift. This is essential reading for anyone preparing a redesign, launching a product, or scaling a brand system. Read it with your leadership team, then map the decisions that must guide every visual choice. Start with strategy, then design will deliver.
Source: brnd360.org
