Playful Precision: Pentagram’s LenLen Makes Design Do the Talking
As a branding curator, I recommend this piece for its clever balance, playful tone and strategic restraint. Pentagram transforms a Manhattan Thai shophouse into a readable joke, using bubble letters and a tiger cat to anchor personality. The system feels intentionally casual, with four typefaces performing at different speeds, each voice supporting clear wayfinding and tactile objects. The work celebrates usable design, not precious artifacts. You will find generous photography, smart typographic choices, and a brand that invites touch and spill. It reads like a friendly instruction manual for joy, not a design thesis.
Every image reads like a case study in controlled play, candid and smart. Bubble type anchors signage, while a slanted marker voice scribbles menu items with instant personality. Manu and Arial layer informal notes and reliable body text, keeping the system readably human. Small details, like wine labels and plastic bags, reinforce repeatable, foldable, usable branding moments. If you study brand systems, this piece is a concise lesson in voice, scale and everyday survival. Read the full story for photography, type details and a playful template you can adapt. Worth bookmarking now.
Source: abduzeedo.com
