Made by Sound, Apple Music’s New Mark
As a branding curator, I am genuinely excited by Apple Music’s bold reinvention. They built the new logo from recorded vibrations, not from a sketch. Fred Again and NEST Acoustics shaped individual notes through a transducer in mineral oil. The captured ripples became a living musical note, authentic and tactile. This approach turns sound into brand DNA, aligning audio and visual identity. It took months of patient tuning to render clear, usable forms. For designers, the process offers practical lessons about craft, restraint and systems thinking. The result feels familiar to Apple’s Liquid Glass language, yet poetically earned. Indeed brilliant.
As an expert, I recommend reading the full feature for craft and production detail. The article includes behind the scenes credits, technical challenges and vivid imagery. You will also see how typography was thoughtfully adjusted, keeping Apple Music within the family. This is a rare example where sound literally sculpts the visual identity. Read it if you value original thinking, hands on experimentation and refined execution. It will spark ideas for experiential brands and remind teams to let materiality lead. Highly recommended reading for designers and strategists, seize the insights immediately today now.
Source: www.creativeboom.com
