Playful, Handcrafted Wine Identity That Resonates
As an expert curator, I recommend this spirited case study for designers and brand builders alike. William Boulay rejects stiff wine clichés, opting for lively hand typography and tactile screenprints. The visuals pair warm maroon tones with crisp crimson accents, creating a friendly harvest mood. Simple grid lines and a toast line drawing anchor every touchpoint, keeping the system balanced and confident.
Labels use thick paper and bold scripts like ‘Partners in Wine’, which feel handmade and immediate. Screenprinted tees translate slogans into wearable graphics, connecting packaging with apparel in one voice. The system shows how candid design can attract younger wine drinkers while preserving craft authenticity.
This project is a masterclass in reducing wine formality, while keeping clarity and emotional warmth. Boulay’s palette anchors a playful system, the maroon and crimson feel rich and approachable. Labels, tees, and editorial spreads speak the same visual language, they scale neatly across formats. See the mockups to study layout grids, paper textures, and bold hand script treatments up close. A concise, joyful brand that teaches how informal craft can drive confident identity. Perfect inspiration for designers, founders, and brand storytellers daily.
Source: abduzeedo.com
