Ibán Ramón's Valencian Design Book Shows How Paper Stock Builds a Story

How Materials Carry an Editorial Story

Ibán Ramón's editorial design for Escenas del diseño valenciano Vol. 2 treats the book as a physical object from the first board. The piece walks through a blue cloth cover with a pressed recess that holds a flush summary sheet, a lime-green endpaper carrying the index, and two alternating paper stocks that shift the tone between essays and visual documentation. It also covers how the second volume echoes the first edition's title treatment without copying its layout, which keeps the series coherent on a shelf.

For brand builders and designers, this is a useful study in how material choices can set pace, hierarchy and mood before a reader reads a word. Anyone working on printed catalogues, cultural publications or annual reports will find practical ideas about tactile contrast and series identity. It is worth a few minutes for art directors and typographers who want to see restraint and craft applied to a regional subject.