Semaine Design de Montréal 2026, A Festival Identity Built on Dashed Lines

How Does One Festival Identity Stretch So Far?

Principal's identity for Semaine Design de Montréal 2026, developed with organizer Index-Design, shows how a single typographic system can carry a festival from lanyards to street posters to a stage backdrop. The studio splits the work between two sans-serifs: a monoline display face for wordmarks and headlines, and a neo-grotesque for the dense bilingual schedules. A recurring system of dashed diagonals and rings then links the printed pieces, so the event feels coherent even when the formats change dramatically.

For brand builders, the project is a useful case in managing contrast. The bold graphic gestures sit on top of a disciplined type hierarchy, and the pairing of display and text faces is easy to adapt for events, cultural institutions or any campaign with heavy information loads. Designers working on multi-format identities and event branding should read or watch the original feature on Fonts In Use, which goes deeper into the type choices behind the work.