Reclaim Taste, Reclaim Creative Edge
As a branding content curator, I cannot recommend this essay highly enough. Nicole diagnoses a cultural atrophy few of us notice, yet all of us suffer from. Her voice is candid, sharp, and generous, guiding readers rather than scolding them. Read it to understand why taste matters more now than ever.
The essay traces how comfort and algorithmic curation narrowed exposure, and dulled judgment. It argues that making has been replaced by safer pattern copying, and that risks are avoided. AI accelerates this trend by optimizing for sameness, not for surprise or friction. The result is a bland sameness that undermines brands, products, and creative careers.
Nicole offers a pragmatic toolkit to rebuild taste, with immediate, actionable habits. She recommends seeking friction, studying what you dislike, tracing origins, and making often. She also explains how to translate taste into defendable choices, using prototypes and narratives. There is clear advice for leaders to spend credibility wisely, and be wrong in public.
If you care about brand distinctiveness, invest fifteen minutes and read this piece. It will change how you consume, create, and defend bold decisions at work. Click through to learn practical ways to feed your taste, before the feed does.
Source: uxdesign.cc
