Print Waste, Elevated Poster Craft
As a branding curator I champion projects that marry craft with conscience. Lundgren+Lindqvist rescues press make ready sheets, transforming waste into limited poster artworks. Each print records real press quirks, tonal shifts, and unique ink gestures. Bold typography imposes cinematic rhythm, bringing order to fragmented car imagery and registration marks. The result feels honest, tactile, and unmistakably crafted for Polestar fans and design lovers alike. It demonstrates circular thinking that starts on the press floor, not in distant recycling narratives. This series is a tactile manifesto, a brand proof point that elevates visible process into a design asset worth collecting.
The studio prints headlines across make ready sheets, pairing gritty press marks with disciplined typographic grids. Paper choices vary, from rough uncoated stock to smooth art sheets, each revealing different inks and textures. No two posters match, each is numbered in a run of 138 copies, and each carries press history. Installed at Polestar headquarters, these prints pair material honesty with brand storytelling, reinforcing sustainable design choices. For designers craving craft led solutions, this project is a model in rescuing process, and elevating visible production. Read it for practical inspiration, and proof that sustainability can be elegant and unapologetically graphic.
Source: abduzeedo.com
