Setting Up a Moz AI Visibility Dashboard, Step by Step

How Do You Track Your Brand in AI Answers?

Moz's video shows how to set up an AI Visibility Dashboard, a tool for monitoring how assistants such as ChatGPT, Gemini, AI Mode and Perplexity respond to questions about your brand and category. The setup is presented as a short process, and the video pairs it with a ready-to-use prompt that helps you list brand terms, abbreviations, product sub-brands and alternative spellings for your own company and its main competitors.

For brand builders, the useful part is the monitoring logic rather than the software alone. Knowing which names people actually type, and which legacy or misspelled forms assistants may pick up, tells you where your brand is being described accurately and where it is being missed. Marketers in search, content and brand strategy who are starting to measure AI answers should watch it, especially if they want a practical starting point before building a wider reporting setup.