Handmade Magic Reborn
As a branding content curator, I champion stories that valorize craft, heart and meticulous design. This feature on LAIKA’s Wildwood captures a rare commitment to handmade, tactile storytelling. Matthew Maldonado’s account reveals how vast, physical sets and hundreds of puppets were built. The piece connects process, design decisions and exhibition curation in clear, compelling detail. Read it for inspiration, for conviction that craft can still define a modern brand. It reminds creative leaders to invest in tangible experiences, not just visual polish. The interview is practical, revealing, and primed for agency inspiration and museum audiences alike.
Maldonado explains how physical sets served both camera work and digital reference needs. There are surprising feats, like animating drinking fountains and building a thirteen foot puppet mansion. You learn how scale, texture and subtle design choices make two worlds feel distinct. The exhibition at London’s Design Museum gives audiences a rare glimpse at LAIKA’s archive. For brand strategists and creatives, this reads like a masterclass in tactile storytelling and authenticity. It equips leaders to argue for real investment in craft and experiential design. Essential reading for anyone shaping creative culture, or defending handmade values today.
Source: www.creativeboom.com
