Nine AI Workflows for Helpful Content and Lighter Publishing

Can AI Make Helpful Content Easier to Publish?

This SEJ webinar promises nine practical AI workflows that start with marketing data and end with content that is easier to publish and report on. The speakers, Ryann Hogan of CallRail and Jay Schwedelson of Guru Media Hub, focus on building a clear brief first, so the page answers a real reader question before anyone asks an AI tool to expand it. They also frame publishing as a set of repeatable steps that can be mapped, documented and handed to AI with a human reviewer signing off.

For brand builders, the useful idea is the order of work: understand the audience problem, then automate the repetitive parts. Content, SEO and marketing operations people will get the most from it, especially teams that still publish by hand or assemble recurring reports manually. Treat the session as a source of prompts and process ideas rather than a finished playbook, and check the recording afterwards against your own review steps.