Think Different Reimagined, Typographic Motion With Mass
As a branding content curator, I champion work that respects source material, while expanding its expressive range. Mat Voyce’s Think Different remake feels both faithful and radical, it treats type as physical matter. It is restraint turned kinetic, and every paused frame reads like a poster that earned its motion.
Voyce matched the original typographic specs, then layered grain and analog texture to displace era and mood. The six stripe logo remains the sole chromatic anchor, the rest sits in dark charcoal and film grain. Typography moves with inertia, not slick easing, letters feel weighted, collisions read like physical interactions. Technique is disciplined, After Effects, Photoshop and Illustrator combine into a restrained, rigorous motion study.
This project is a masterclass in preserving brand DNA, while revealing fresh expressive possibilities. It demonstrates how constraints can sharpen creative decisions, and how subtle texture amplifies emotional resonance. Whether you study motion, typography or branding, Voyce’s sequence rewards slow study and repeat pauses. Read the full breakdown to see frame by frame compositions, and the disciplined craft behind every moment. I highly recommend seeing the project on Behance, for craft and nuance.
Source: abduzeedo.com
