Ask the first question before adding AI
As a branding content curator, I recommend this essential read for product leaders and designers wrestling with AI. Adrian Levy forces a single, clarifying question that should lead every roadmap conversation.
This piece exposes the cost of presuming purpose, and traces market consequences in sharp, practical terms. It combines crisp examples, theory, and financial evidence that teams can use to justify strategic change.
Read this article to learn three diagnostic questions you can ask before adding AI features. Answering them will help you decide whether to iterate on legacy purpose, or design from purpose outward.
I curated this for leaders who need clear frameworks to communicate risk, investment, and product bets to stakeholders. It equips you with language and evidence to argue purpose first, then technology.
Short, urgent, and grounded in real cases, the essay is a briefing you should circulate before your next roadmap meeting.
You will find vivid comparisons, like Microsoft and Google, that show different strategic responses to AI right now. Those examples help you decide if integration suffices, or if you must redesign around intent instead. Then bring these questions to your team today.
Source: uxdesign.cc
