Relash, A Refreshing Identity That Breaks Organic Conventions
I keep returning to Relash because it quietly rewrites the organic beverage playbook with joyful confidence. Alberto Miranda and Morbo pair saturated hues with a heavy, hand-drawn logotype that nestles a lazy cat into every wordmark. The result feels relaxed, tactile, and intensely ownable. Packaging wraps flavor in color with condensation photography that makes the cans feel impossibly drinkable. Messaging balances cheeky Spanish lines with big, condensed headlines that command attention without shouting. As a curator, I admire the way visual levity reinforces product honesty and character.
Study this project for its fearless clarity, its capacity to make organic feel modern and alive. Heavy condensed typography anchors playfulness, while the mascot humanizes the system and builds memorability. The flavor color system reads instantly, turning shelving into a chromatic map that guides purchase decisions. The brand speaks with humor, but it never compromises craft or ingredient transparency. For designers, the work offers a masterclass in personality driven systems that scale across packaging, environmental, and social contexts. Dive into the full breakdown to absorb process insights and delightful visual executions. It delivers practical lessons for bolder, smarter identity work.
Source: abduzeedo.com
