Turn Up Your Truth, Meet HOW+HOW
As a branding curator, I rarely champion a rebrand so confidently, yet this one truly earns applause. HOW+HOW moves from ampersand to a plus sign, and shifts to all caps to amplify its voice. The logo behaves like a dial, it stretches and flexes to fit systems and compositions.
The visual language pairs 3D illustration, a reworked green yellow called Gello, refined serif typography, and subtle motion. Copy is tightened to be sharper, the verbal identity dares to speak plainly and convincingly. Their website even includes pages optimised for large language models, a practical move few studios have implemented. This relaunch is a masterclass in practicing what you preach, and it rewards close study.
As curators of brand conversation, we value clarity, courage, and a consistent system that scales. HOW+HOW demonstrates how a focused concept can drive strategy, identity, narrative, and client work. See how the dial motif operates across touchpoints, how the Gello hue balances energy with restraint. Read the full breakdown for process notes, founder commentary, and practical takeaways for ambitious studios. It is essential reading for designers, strategists, and brand leaders seeking bolder work. Highly recommended.
Source: www.creativeboom.com
