Franki: Koto’s Playful Yellow Identity
As a branding curator, I recommend this Koto case study for designers and strategists alike. Franki flips restaurant discovery into a confident, social gesture, using a glowing yellow field and rounded, inflatable type. The identity reads like a friend texting plans, candid photos and playful lines reinforcing insider status. Typography runs huge, establishing hierarchy, while a compact symbol anchors the system. Motion is central, giving the work rhythm, momentum and an app-ready presence. The palette balances Bright Yellow, Gold, off-white and charcoal, maintaining clarity on small screens and posters alike.
Read this piece to see how scale, tone and motion form a coherent brand language. Koto’s system adapts fluidly from posters to a video-first app UI. Examples show oversized numerals, candid imagery and a confident voice running through every touchpoint. The work rewards creators and diners alike, with Social Club mechanics extending identity into community. As a study in clarity and play, Franki offers tactics for modern lifestyle brands seeking distinctiveness. Dive in for concrete grids, typographic choices and motion thinking you can apply to your own projects. This is a fast, useful read for brand builders and creatives everywhere.
Source: abduzeedo.com
